Question 1

Who is Max Fiascone?

Accepted Answer

Max Fiascone is a Wisconsin-licensed multifamily investment sales broker (License No. 114459-94) specializing exclusively in apartment buildings of 5+ units across Southern Wisconsin and beyond. He covers markets including Milwaukee, Madison, Waukesha, Brookfield, Wauwatosa, West Allis, New Berlin, Lake Country, Oconomowoc, Racine, Kenosha, Mount Pleasant, Janesville, Beloit, Green Bay, Appleton, Oshkosh, Fond du Lac, Sheboygan, and Manitowoc. Multifamily brokerage is all he does — he tracks every listing and closing across the state and has been studying the Wisconsin market for years.

Question 2

How do I sell an apartment building in Wisconsin?

Accepted Answer

The process starts with a Broker Opinion of Value (BOV) — a data-driven pricing analysis based on recent comparable sales, cap rates, and your property's income. From there, Max develops a confidential marketing strategy, targets his investor network, manages offers and negotiation, and guides the deal through diligence and close. Most deals go from listing to close in 1 to 6 months depending on pricing, asset size, and market conditions. Assets priced correctly for today's market routinely go under contract in days.

Question 3

What is a BOV and why do I need one before selling?

Accepted Answer

A BOV (Broker Opinion of Value) is a professional valuation of your multifamily property based on current market data — recent comparable sales, in-place and market cap rates, income, and submarket trends. It tells you what your asset is worth today and what pricing strategy will attract serious buyers. Owners who skip this step often overprice, sit on the market for months, and ultimately sell for less than they would have with a data-driven pricing strategy from day one. Max provides BOVs at no cost to owners of 5+ unit properties across Wisconsin.

Question 4

What cap rates are typical for multifamily properties in Wisconsin?

Accepted Answer

Wisconsin multifamily cap rates range widely depending on deal size, asset age, location, and condition — typically from around 5.5% up to 8%, 9%, or even 10% on the right deal. Institutional-grade new construction in strong suburban markets like Waukesha or Madison commands the lowest cap rates. Older workforce housing in secondary markets like Oshkosh, Beloit, or Fond du Lac trades at higher yields. Milwaukee's proven rent corridors like the Lower East Side and Prospect Avenue attract capital at tighter cap rates than outlying areas. In-place cap rates matter most to today's lenders, who are sizing loans closer to actual income rather than proforma projections.

Question 5

How long does it take to sell a multifamily property in Wisconsin?

Accepted Answer

Most multifamily deals in Wisconsin go from listing to close in 1 to 6 months. Well-priced smaller assets in high-demand markets like Waukesha, Wauwatosa, or the Madison suburbs regularly go under contract within days of listing. Larger assets, properties that need repositioning, or listings priced above current market take longer. The single biggest variable is day-one pricing — assets priced correctly move fast; assets priced for a market that no longer exists accumulate reductions and extended timelines.

Question 6

What markets does Multifamily Max cover in Wisconsin?

Accepted Answer

Multifamily Max covers the full breadth of Southern Wisconsin and beyond, including Milwaukee, Madison, Waukesha, Brookfield, Wauwatosa, West Allis, New Berlin, Lake Country (Hartland, Delafield, Pewaukee), Oconomowoc, Racine, Kenosha, Mount Pleasant, Janesville, Beloit, Green Bay, Appleton, Oshkosh, Fond du Lac, Sheboygan, and Manitowoc / Two Rivers — as well as surrounding counties and submarkets statewide.

Question 7

What size apartment buildings does Max Fiascone represent?

Accepted Answer

Max works with owners and buyers of 5+ unit apartment buildings with no upper limit on size. His focus is multifamily investment sales — from smaller 5 to 20 unit buildings in secondary Wisconsin markets up to large institutional-scale assets. Every property gets the same data-driven pricing, confidential marketing, and hands-on execution regardless of size.

Southern Wisconsin Multifamily Expert

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Active Listings

15-Unit South Side Portfolio
Milwaukee, WI

18-Unit South Side Portfolio
Milwaukee, WI

2436 S Wentworth Ave
Milwaukee, WI — Bay View

2028 S 81st St
West Allis, WI

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Meet Max Fiascone

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Southern Wisconsin Multifamily Expert

Markets

Active Listings

15-Unit South Side PortfolioMilwaukee, WI

18-Unit South Side PortfolioMilwaukee, WI

2436 S Wentworth AveMilwaukee, WI — Bay View

2028 S 81st StWest Allis, WI

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